Narratiq vs Pointerpro
Both platforms let you build client assessments. The difference is what happens after the client submits — and how much it costs to get a professional PDF report out the door.
Last updated: May 2026
The core difference
Pointerpro is an assessment and quiz builder that has bolted on a PDF report feature (ReportR) as an expensive enterprise add-on. Narratiq is built from the ground up around the PDF report as the primary deliverable — with AI that writes the narrative for you.
If your workflow is: run assessment → write report → send to client, the two platforms treat that workflow very differently.
Pricing comparison
| Plan | Narratiq | Pointerpro |
|---|---|---|
| Entry plan | $149/mo PDF reports + AI included |
$69/mo Assessment only, no PDF reports |
| With PDF reports | $149/mo (same) | Custom enterprise quote ReportR tier, typically $500+/mo |
| With AI narrative | $149/mo (same) | Enterprise only |
| Annual discount | ~20% off | Available |
Feature-by-feature breakdown
| Feature | Narratiq | Pointerpro |
|---|---|---|
| Assessment builder | ||
| Multiple question types | ✓ | ✓ |
| Conditional logic | ✓ | ✓ |
| Weighted scoring | ✓ | ✓ |
| Score tiers / thresholds | ✓ | ✓ |
| AI assessment generator | ✓ Describe methodology → AI builds it | ✗ |
| PDF report | ||
| Branded PDF output | ✓ All plans | ✗ ReportR tier only |
| Drag-drop PDF builder | ✓ All plans | ~ Enterprise only |
| Score charts (radar, bar) | ✓ Auto-generated | ~ Enterprise only |
| Conditional content in PDF | ✓ | ~ Enterprise only |
| AI features | ||
| AI-written narrative sections | ✓ All plans | ✗ Enterprise only |
| AI executive summary | ✓ All plans | ✗ |
| AI recommendations engine | ✓ All plans | ✗ |
| Branding & delivery | ||
| Custom logo & colours | ✓ All plans | ✓ All plans |
| Remove platform branding | ✓ Pro+ | ~ Higher tiers |
| Custom subdomain | ✓ Pro+ | ✓ |
| Auto-email report to client | ✓ | ✓ |
What this means for your practice
The pricing difference understates the real gap. At Pointerpro's base tier, you're paying $69/mo for data collection without a report delivery mechanism. At Narratiq's $149/mo, every single submission produces a report draft — automatically, with a written narrative. The cost comparison should be made against Pointerpro's ReportR tier, not the base plan: once you add PDF reports, the two platforms are not $80/mo apart, they're closer to $350+/mo apart.
For an independent consultant billing $150–$250/hour and running 2–4 assessments per month, the narrative writing alone represents 6–16 hours of non-billable time. At even the lower billing rate, that's $900–$2,400/mo in time cost that Narratiq addresses directly. The subscription pays for itself within the first engagement.
Verdict
Choose Pointerpro if: you're part of an enterprise team that needs a mature platform with a deep integration ecosystem and has the budget and procurement process to support the ReportR tier. Pointerpro has over a decade of development and handles complex, high-volume enterprise deployments well.
Choose Narratiq if: you're an independent consultant or run a small firm and need to deliver a branded PDF report with a written narrative to every client — without enterprise pricing and without spending 3–4 hours writing per engagement. Narratiq is built specifically for this workflow.
Frequently asked questions
Is Narratiq's $149/mo comparable to Pointerpro's $69/mo plan?
Not directly. Pointerpro's $69/mo plan includes assessment data collection and results pages — no PDF reports. To get PDF reports from Pointerpro (via ReportR), you need a custom enterprise contract with pricing that typically starts around $500+/mo. Narratiq's $149/mo includes PDF reports, AI narrative, and all core features. The fair comparison is Narratiq's $149/mo against Pointerpro's ReportR tier, not the base plan.
Does Pointerpro have any AI writing features?
Pointerpro has begun adding AI features, but they are limited to enterprise tiers. There is no AI-written narrative, executive summary, or recommendations engine available in their standard plans. Narratiq includes AI-generated narrative sections, executive summary, and prioritised recommendations in every plan — including the entry-level Solo plan at $149/mo.
How long does it take to set up an assessment in Narratiq?
Most consultants describe their first assessment in under an hour. You start by describing your methodology in plain language — Narratiq's AI generates a full question set and scoring structure from your description. You refine the questions, set your dimension weights, and upload your branding. The first branded PDF is typically generated during setup, so you see exactly what your client will receive before you send a single link.
What happens to my client data?
Client assessment data is stored in your Narratiq account and processed only to generate their report. It is never used to train AI models. AI processing occurs via API with zero data retention on the model provider's side. You can export or delete client data at any time, and all data is permanently deleted 30 days after account cancellation.
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PDF reports and AI narrative included in every plan from $149/mo.
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